When it comes to getting your email to the necessary person, it is no longer the case of contending with the PA. Unfortunately the biggest problem you’re going to have now is that your email will be automatically flagged as spam.
Luckily for you, I’ve come up with ten tips so you can try to make your email bulletproof.
1. If you get no response to your email, how can you ever be sure it was really delivered? Instead of sending a follow-up, which is usually going to get on the recipients’ nerves, ask the recipient in the first email to get back to you with a quick note. Just letting you know that they have received the email indicates that no instant reply to your email is necessary.
2. Always keep the senders name and email the same, if you change it suddenly then you might not be recognised and consequently you will be named as spam. This means you won’t be able to contact them again.
3. Never put a link before the important information, otherwise they’ll be sent to a page and they’ll have no idea why. As soon as they get back to your message they may report you as spam.
4. Follow up your email with a letter to their postal address. In the letter, refer back your email with the date and time it was sent. This will establish contact and hopefully start building a relationship.
5. Always communicate with your recipient personally. Spam-filters will automatically award emails without a name with spam score points (By default, this spam filter flags messages with a score greater than 5 as spam.) So make sure you provide your recipient with an exact name and contact information.
6. Offer subscription to your newsletter and let the recipient know when to expect it. That way they know when your emails are coming and they will know what it is straight way. They will also become accustomed to receiving your emails at that specific time every week.
7. Always insert the current date in the content. When the date isn’t mentioned or it is provided incorrectly, the newsletter will be given spam score points.
8. Make sure you verify your subscribers with signup confirmation. This means that when your user subscribes to your mailing list, they will be sent an automatic email to confirm their subscription. This way you avoid contacting incorrect email addresses, which may lead to being reported as spam.
9. If your newsletter has too many closed tags, too many graphic images or structural tables then it is going to score many spam points. Besides which, many readers use Outlook, which automatically blocks images. If the users don’t understand the mail then they’re most likely to report is as spam. Therefore keep your newsletter simple. Colorful backgrounds, tables, JavaScript’s and web forms shouldn’t be in newsletters.
10. Finally, check out some of tools and services available online to test your spam score. They’ll be able to check through the content of your email and report back with your score. It will take a bit of time but if your email has over 5 points, you can be sure it won’t even reach your recipient’s inbox.
