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Employer Brand Strategy Sprint Series

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Digital Marketing Account Manager

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Summary

Job Title: Digital Marketing Account Manager

Location: Liverpool, London, UK Based Remote (work from home)

Salary: Dependent on experience

Employment: Full Time

Department: Marketing

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What We Do

Love the Struggle

What do we mean by that?

When you find the challenge you love, you find a home, a purpose, the successes you want for yourself. It’s the challenges and struggles you relish rather than avoid. No great piece of creative communications was ever born without a struggle behind it; be it a film, a book, a piece of marketing or anything else that’s succeeded.

That’s why we’re Defenders of Happiness.

To love the struggle is to find happiness in something you’re passionate about and having what it takes to make it all worthwhile.

Happiness to us isn’t just pleasure, it’s victory in what we do.

And what is that? We’re a full-service employer brand communications agency, and we always sell the truth. We change the way people think about the companies we work with and help them thrive. Our highly effective creativity, tech, recruitment marketing and experience model is fuelled by our disruptive ‘Give and Get’ approach.

Progress, results, and new creative solutions are relished, rewarded and celebrated. That’s how to find happiness at Ph. Creative.

“We work with brilliant clients on challenging creative projects.”

Sophia Whelan
- Senior Project Manager
Wehkamp
GVC

The Role

This is a great opportunity for a Digital Marketing Account Manager to come in and make this role their own.

You will own and optimise our global clients paid marketing strategies across search, social and display to increase brand awareness and drive best in market talent to our clients' opportunities. Aligned with our disruptive “Give and Get” Employer brand methodology and sophisticated careers site strategies, we need an experienced digital marketing account manager to support our clients in activating these mega products or helping them tackle their broader talent challenges.

In the world of Recruitment, digital advertising is under-utilized and there is a wealth of opportunity for Ph. to help our clients win in this space.

Day to day:

• You will be building multi-channel campaigns from scratch for our clients and be their hub of knowledge and constant support throughout the course of the campaign.
• This will include audience targeting, budgeting, creative deployment and testing & optimisation to meet specific talent KPIs.
• You will also need to monitor and report on performance, sharing learnings across the team and to our clients.
• You will work with some of the world’s biggest brands and help define what digital means in the recruitment space.

What we need:

This role is the face of digital advertising and recruitment marketing at Ph. You will be passionate about working with clients, thrive on communication and strive to face into client challenges as a true partner. You will be building strategies and campaigns to support their talent strategy.

As you will be juggling multiple clients, we need somebody who thrives on working at pace, can think on their feet, showcase initiative and shift mindset to accommodate our varying clients who can be in opposite industry verticals. You’ll need to be a self-starter, as it’s sometimes a little chaotic. Can you thrive in the madness and be determined to put your own stamp on what you do?

Recruitment Marketing is a brand-new division in Ph. and we are looking for someone to share our energy, passion and team vision. You will have the support of a Recruitment Marketing strategist, a paid media manager, an SEO manager, a reporting and analytics specialist, designer and project coordinator. There is no end to the experience and insights you can lean on from your team. Plus, we all love what we do and have a laugh while we do it too!

As well as working closely with the Recruitment Marketing division, you will need to build great relationships with the wider Ph. Team – partnering with our award-winning teams across Creative, Employer Brand Strategy and Careers Sites as well as our sales and support functions that keep the Ph. wheels turning.

You’ll be rewarded with a dynamic role you can truly call your own, working with award-winning and endlessly supportive colleagues, disrupting the industry and powering growth - yours and your team - as you forge your success.

What You'll Need to Bring

  • Strong project management skills
  • Proven ability to collaborate and co-create with team members across multiple functions.
  • A deep understanding of digital media, creativity and best practice.
  • Strong media planning skills and ability to create unbelievably good marketing plans and strategies for a wide range of clients.
  • Be data literate, obsessing over metrics and reporting and using the numbers to direct your decisions with insight and confidence.
  • Superb communication and client-facing presentation skills.
  • Fresh knowledge of the latest trends, tech, and practices and marketing, digital, and media.

What Will You Be Doing?

  • Own and optimise our clients paid marketing strategies across search, social and display to increase brand awareness and drive relevant traffic of applicants to careers sites.
  • Work with our internal team (and where applicable, external suppliers) to build multi-channel campaigns from scratch.
  • Monitor and report on performance, sharing learnings across the team and to our clients.
  • Bring digital marketing to an industry with so much untapped opportunity and potential
  • You will have access to your own project coordinator, PPC manager, SEO specialist and team designer to support you in launching and managing campaigns
  • Working with some of the biggest and most influential brands in the world
  • The opportunity to put your own stamp on Ph.'s recruitment marketing strategy
  • Create great relationships with everyone at Ph., across creative, account, production, and management teams.
  • Potential product ownership. Here at Ph. we develop new innovative products in our space and, as your role grows, we would love you to be involved

“There’s real satisfaction in seeing projects through from an initial discussion to a finished product. Everyone here works hard to deliver great results.”

Sam Fawson
- Operations Manager

Our Values

Every business talks about values. We talk about them more than most, though, because we spend so much time helping our clients define their true values to attract the talent they need.

So, our values aren’t just words we like the sound of; they’re our principles and our behaviours, they’re the bedrock of our business and the spirit at the heart of all of us that work here. Here’s what you need to succeed at Ph:

INTENSITY AUDACITY INTEGRITY

How Do We Expect You To Show Intensity?

It’s about truly immersing yourself in your work. You’ll give each and every project your full attention regardless of your heavy workload and tight, unrealistic deadlines. You’ll know inside yourself that something is not as good as it could be, and you’ll be willing to lose sleep over it until you get there. It’s about working smart, working hard, and working generously with the exceptional talent around you to deliver real quality. You’ll embrace the long hours, you’ll push yourself forward for more responsibility and more accountability, and you’ll squeeze dry every opportunity that comes your way.

How Do We Expect You To Show Audacity?

It’s about an audacity of ideas: dreaming up and delivering bold and brave concepts which improve the way we do things; which leave our clients speechless in our creativity; which make the best talent pay attention; and which win awards. You’ll have an audacity of approach in your work, leaving no stone unturned; trying, failing, learning, and improving, striving to find the best solution for the challenges you’ll face every day and not being constrained in your thinking. You’ll be looking for ways to develop our processes, procedures, and people. An audacity of attitude, going that bit further and never, ever, settling for anything less than excellence.

How Do We Expect You To Show Integrity?

A role at Ph is all about making a valuable, professional contribution to our projects. Empathising, respecting, and relishing the diversity of our growing team’s skills, backgrounds, and experience. It’s about channelling the many challenges that each project brings into positive action and learning. You’ll be true to your word, reliable and conscientious, and you’ll build upon the high standards we set for ourselves. It’s about keeping the best interests of our colleagues, our business, and our clients firmly at the heart of all that you do. You’ll push back when you need to so that standards don’t slip, and you’ll always refuse to compromise. You’ll set an example, inspire, and be the person with whom everyone wants to work.

What You'll Get

We devised the ‘give and get’ approach to our work to best illustrate what we expect from our people and what they can expect from Ph.

So, in return for your intensity, audacity, and integrity, we’ll tick all the boxes you would expect in terms of salary, benefits, flexible working, and personal development. But there’s much more on offer.

We listen and execute on great ideas that have been well researched and thought through, no matter where those ideas come from or whoever brings them to us. Which means smart people with the right attitude can go far quickly. And you’ll have the exhilaration and satisfaction of working on multiple projects with incredible brands. It’s fast, frantic, frustrating, and not for the faint-hearted, but your work will honestly go around the world.

You’ll work hard to find the best solutions; shape the support we put around you to help you deliver at your best; explore new technologies, techniques, and tactics; and find pride in all you do. It’s about having the drive to ignore the easy options and to choose instead to do work that makes a difference to everyone it touches. It’s about defining your career.

  • Unlimited holidays
  • Birthday day off
  • Flexible working hours
  • Health insurance cover
  • Peer to peer reward scheme

Are you running for cover or ready to dive in?

We always sell the truth, no more so than in the way that we talk about ourselves. We love the struggle. If you’re up for the challenge, confident you can thrive in our culture and make a difference for our clients, we encourage you to get in touch. And if you don’t think you are, please don’t.

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