If your business specifically targets women then, unless you’re a brand that every woman knows or loves, marketing isn’t enough. If you want to continue to convert traffic on a regular basis then you need to be continually thinking outside of the box in order to reach your shoppers.
Luckily we have some tips for you to follow to get started:
• Quality Counts
Women are bombarded by marketing messages all day, every day and it’s annoying. Don’t forget that women appreciate quality, personalised emails – NOT feeling like just another number.
• Create an Emotional Connection
Dove is one of the few brands that seem to understand that content is queen and brands must create an emotional connection. By providing content that women can relate to, something will ignite a reaction such as “Wow, that’s me!” You will encourage them to use your brand or service therefore improving your conversion rate.
• Don’t make her Life Complicated
If you’re running a promotion or launching a new product, you need to keep the process simple. Do not over think your promotions. You will be more likely to improve your conversion rate as long as taking advantage of an offer/promotion is simple.
• Keep her Shopping Experience Seamless
Embed retail offers into your newsfeed and then feed the stories straight into a page on your website so women can handle the entire transaction right there if they want to – but they will have already registered their interest by clicking into the page so you have a higher chance of converting!
