With many of our clients, when we are researching our client’s marketplace and carrying out keyword research and competitor analysis, one of the indicators we take into consideration is the ‘search trends’ of their target audience.
We can get this info from a variety of tools andresources. If they have Google Analytics integrated in the site, it can provide a great insight into what is happening and WHEN it is happing on your website!
Likewise, Google’s keyword research tool (which is free), will also provide topline info on the trends for a given keyword. Make sure you click on the drop down window
and choose ‘Show All’
You’ll see a search volumes peaks and troughs, this is information is ‘goldust’ when helping you decide when and where to turn on the afterburners and pull out all the stops for you pay per click advertising campaigns.
If you want some free advice or help when planning you PPC campaigns for 2009, why not join our Ph.University or drop us a line…we’d love to hear from you.
