How well do small business owners know their online marketing agency? More importantly, how well do they know you?
It’s no longer good enough that they know all about online marketing and send you some graphs or pie charts at the end of each month. Your online marketing agency needs to know all about you and all about your target audience.
If you’ve been getting meaningless stats on a monthly basis, the reluctance to trust and invest in internet marketing is understandable. However, your investment is more important this year than ever. As your competition gets stronger and stronger you need to be prepared to invest more than ever because the opportunities are there to be had.
So how do you make sure you’re making the right choice this year when choosing or reviewing your online marketing agency?
Start by getting a feel for how in tune they are with your business – do they really understand what you do and what you want?
Invest in an agency that can turn strangers into customers. Invest in an agency that quickly becomes more like your online marketing director than a supplier. Don’t just ask how much money did you make me last month, ask how much more money are you going to make me next month? We call it our monthly ‘Jerry Maguire’ meeting. ‘Show me the money’.
Don’t just talk about the performance last month – ask, what can you tell me about my competition? What can you tell me about my target audience that I don’t know? How can you make my online estate (website or websites) convert more opportunities and work harder for me in the future?
Your online marketing activity could transform your business this year if you choose the right partner to help you carry out the right conversion strategy to improve your performance each month and generate more and more business online.
Remember, if you think marketing is expensive, you’re doing it wrong. We say this at least once a day every day - ‘It’s not the tools you use but how you use them.’
