Mobile shopping company miBuys has conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of them were open to more mobile marketing and mobile shopping. Not that I'm suprised, I could have told them that before they went to the effort of conducting the survey!
94% of respondents prefer to use their mobile phones to surf the Internet even when they’re at home and have laptops and desktop PCs nearby. These mobile users also love their social media sites with 86% accessing Facebook, Twitter or similar networks and 93% saying that they’d feel lost without their mobile phones - once I’ve asked the Ph. girls in the office I’m guessing we can up that a few more percent!
74% of my fellow mobile-loving females said they sometimes shop for splurge items that they might not necessarily need. The majority even said they’d be open to learning about discounts, deals and event promotions on their phones. So if this is something you could be doing, start now and bag yourself an army of female fans.
MiBuys CEO, Mark Bamber said in a release, “This research sends a clear message to advertisers that women are already engaged and eager to explore new cell phone services. It also supports our belief that cell phones and portable devices can already play a significant role in connecting retail brands with their customers. It is perceived that women are only just embracing cell phone services, but the truth is they’re already well beyond this point and now want access to the entire high street through their cell phone”.
Here are some of the other findings from the survey:
- 85% use the mobile Internet almost daily
- 70% expect their mobile internet usage to increase in the future
- 84% have noticed mobile advertising, and 57% have clicked on mobile advertising
- 67% are interested in receiving mobile coupons or vouchers
- 93% are always on the lookout for bargains
- 93% like being up-to-date with new technology
